16 Reasons to Use Social Media

Conveys information

1. Provides insights

2. Increases trust in your organization

3. Can be open to broad or specific audiences

4. Information (& misinformation) spreads in seconds

5. Influences your reputation

6. Engages audiences

7. Creates conversation

8. Cultivates and sustains relationships

9. Gives users control to access, share & create content

10. Builds brand

11. Corrects misinformation

12. Its cost effective

13. An important part of communications and marketing planning

14. Drives web traffic

15. It’s likely your audiences are there